Pitching to a media outlet

Getting published is a crucial part of free-lance writing and for any journalist. There are important steps to consider to make the right impression. According to Mitzi Miller, Jest’s Editor in chief, targeting your letters to the magazines or outlets is crucial. Miller said, “If you just send me whatever and it’s not very well thought-out and it makes no sense for my magazine, you’re wasting my time. And I remember that.” Instead of drafting a general letter and mass-mailing it to everyone, one should show a genuine interest in the perspective company. This borders on common sense but a mass pitch can be time saving and cover a lot more ground. To make a lasting impression one should develop a well thought out and unique pitch for each company. Miller emphasized to get to the point of the story succinctly and swiftly. “Make it impossible for me to say no.”

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2 thoughts on “Pitching to a media outlet

  1. kyle says:

    Writers are salespeople. As uncomfortable as some writers are about that, it’s true.

    What you write also illustrates the adage that few things in life come easily. Someone’s best work is rarely done through a mass mailing 🙂

  2. Reblogged this on wcchorizonblog and commented:
    It’s not all about writing…. you gotta know the biz.

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